Illumina Color hair dye is an exceptionally bright, translucent permanent color that is special in that it preserves the naturalness of colored hair. The color gives the hair a beautiful intense shade. It covers up to 70% of gray hair and lightens the hair by up to 3 tones. The new Microlight technology protects the hair surface from damage.

The new Illumina Color shades are inspired by opals and pearls. The shades of these colors are with a touch of silver, metallic, platinum and metallic reflections. The colors can be used alone or with Wella Illumina Color colors to add depth.

Shades:

• Silver Mauve - intense purple tones with silver highlights
• Chrome Olive - metallic olive green with silver highlights
• Platinum Lily - a beige-red shade with a platinum finish
• Titanium Rose - warm pink with a touch of titanium
• Copper Peach - copper shade with peach metallic sheen