Authentic Beauty Concept Glow for color-treated hair

Inspiration can come from anywhere. You can thank a local bakery for this inspiration—especially its delicious date and cinnamon cake, whose aroma takes over the entire street every morning. It’s no wonder that when searching for great ingredients and beautifying superfoods, we turned to this duo.

We discovered that delicious dates and cinnamon are excellent ingredients—not only for baking, but also for our formula, which perfectly supports color-treated hair by enhancing its natural radiance.